A Lethal One-Two Combination

October 25, 2017


Did you know that The Power of Zero has a sequel?  It’s called Look Before You LIRPThe Power of Zero is designed to educate your client on the virtues of the 0% tax bracket and whet their appetite for the LIRP. Look Before You LIRP is designed to convince them that the LIRP is an indispensable part of a balanced approach to tax-free retirement.  However, not all LIRP’s are created equal.  In this follow-up book I make the case that starting an LIRP is a bit like getting married.  Just like in marriage, you should have a laundry list of things you’re looking for in the ideal LIRP.  Remember, once you start a relationship with an LIRP, it only works if you keep it until you die.  You don’t want to get 10 years into your LIRP and realize it has a few major skeletons in its closet. Breaking up with your LIRP can be messy and costly.  In Look Before You LIRP, I identify 10 qualities your LIRP must have if your LIRP marriage is to stand the test of time.

Did you also know that when prospects read both The Power of Zero and Look Before You LIRP (especially if IUL is your preferred LIRP), then the likelihood that they’ll implement the LIRP skyrockets?  Why?  Because this second book is designed to set the table for the LIRP sale. That’s its whole objective! So, if you want to dramatically enhance the impact that The Power of Zero has on your prospects, try following up with a copy of Look Before You LIRP.  The results will astound you.


For CDs, or bulk discounts on my bestselling books The Power of Zero or Look Before Your LIRP, go to thepowerofzerobook.com or lookbeforeyoulirp.com

For more information on our marketing programs, go to pozmarketing.com.



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