Van Mueller’s thoughts on “The Power of Zero”

October 9, 2017

I had the privilege of speaking at the Taggart Symposium at Brigham Young University in Provo, UT a few weeks ago and during my stay I got to rub elbows with one of this industry’s legends Van Mueller.  Van’s made Court or Top of the Table for 26 straight years and has spoken at countless MDRT, Top of the Table, and NAIFA National meetings.  While Van is from Wisconsin like me, I’ve never had the chance to sit down and chat with him.  When I did so I discovered, to my great surprise, that he is a huge fan of The Power of Zero and has been handing it out to his clients for years.

A few days later I was honored to get an email from Van in which he gave the following testimonial:

“I just spoke at the Grant Taggart Symposium in Provo, Utah. One of the speakers was David McKnight,  the author of the best selling book The Power of Zero.  Watching and listening to his presentation reminded me of something very important. I believe the three most important people in our industry today are Ed Slott, Tom Hegna and David McKnight. What they teach should be the foundation for every successful agent and adviser.
“Ed teaches us that cash value life insurance is the best benefit in the entire tax code.  Tom teaches us that successful retirements are built on incomes, not assets. David McKnight shows us how to use the tax code to maximize what Ed and Tom teach us.
“I owe much of my success to the lessons they teach.”
The only point I would argue in Van’s very gracious testimonial is that his name should be right at the top of the list of most important voices in our industry today.  I’m humbled and honored by his kind words and am grateful for his message which, in many ways, echoes my own.

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