• Strategies, Insights and Resources for Tax-Free Retirement Planning

Trump Tax Cuts and The Power of Zero

September 18, 2017
I’m often asked the question by advisors and potential clients alike: “How does getting to the 0% tax bracket change if President Trump lowers taxes?”  My answer is nearly always an enthusiastic, “It gets even better!” Here are the facts.  If...

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In Case You Missed It–Watch Our POZ Digital Marketing Revolution Roll-out Webinar!

May 30, 2017
Yesterday we held a webinar where we rolled out our Power of Zero Digital Marketing Revolution strategy!  Through this revolutionary approach, you only pay for the prospects that show up to your workshop! Gone are the days where you spend...

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***WEBINAR REMINDER*** The Power of Zero Digital Marketing Revolution Roll-out!

May 29, 2017
This is a reminder that on Tuesday May 30th at 10:30 a.m. CST we’ll be rolling out our new digital marketing program in collaboration with White Glove Workshops! Through this revolutionary approach, you only pay for the prospects that show...

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***WEBINAR*** The Power of Zero Digital Marketing Revolution Roll-Out!

May 22, 2017
  I’m excited to announce that on Tuesday May 30th at 10:30 a.m. CST we’ll be rolling out our new digital marketing program in collaboration with White Glove Marketing! Through this revolutionary approach, you only pay for the prospects that show...

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Exclusive New Video: How I Became a Multi-year Top of the Table Qualifier

March 30, 2017
In this exclusive new video, I explain how I went from failure in the industry to multi-year Top of the Table Qualifier.  Take a peek. https://www.youtube.com/watch?v=i5HHtsE-oJw To learn more, go to pozmarketing.com or powerofzerovideo.com or order my new #1 Amazon bestselling book The...

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Great News! The Power of Zero Marketing Revolution is a #1 Amazon Bestseller!

March 29, 2017
Great news!  Because of your help, our third book in The Power of Zero series, The Power of Zero Marketing Revolution, became a #1 Amazon bestseller during yesterday's launch.  The response was so overwhelming that we actually hit #1 by...

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Today is Launch Day! Help Me Get My New Book to #1 on Amazon!

March 27, 2017
Today I launch the highly anticipated 3rd volume in the Power of Zero series:  The Power of Zero Marketing Revolution.  In this book I show you exactly how I became a multiple Top of the Table qualifier without ever making...

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“The Power of Zero Marketing Revolution” Launch Date is March 28th!

March 22, 2017
Folks!  We'll be launching my latest book The Power of Zero Marketing Revolution on Tuesday March 28th, and we'll be shooting for a 3rd straight #1 Amazon bestseller.  This book is only about 50 pages long and can be read...

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“The Power of Zero Marketing Revolution” Cover Reveal!

March 21, 2017
I'm very excited to reveal the cover to my 3rd installment in the Power of Zero series, The Power of Zero Marketing Revolution.  Book launch coming soon!  Stay tuned for details! For CDs, or bulk discounts on my bestselling books The...

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My New Book: The Power of Zero Marketing Revolution (coming soon!)

March 7, 2017
Great news!  My next book, The Power of Zero Marketing Revolution will be coming out in the next few weeks!  Here’s the back cover summary as well as a look at the title page: “Do you hate picking up the phone...

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Black Friday “The Power of Zero” and “Look Before You LIRP” Sale Starts Today!

November 21, 2016
Happy Thanksgiving!  Between now and 11:59 p.m CST on Friday, November 27th, you can buy the #1 Amazon best-seller The Power of Zero and Look Before You LIRP at the following REDUCED bulk rates with FREE SHIPPING!  Feel free to mix...

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Register for the FREE Power of Zero Boot Camp on December 9th!

November 10, 2016
Due to overwhelming demand from the Ed Slott Elite IRA Advisor Group Meeting and the Insmark Symposium, we have scheduled another FREE Power of Zero Boot Camp on Friday, December 9th here in Milwaukee, WI. During this Boot Camp we will...

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For Some Americans, Your Taxes Will Double

November 9, 2016
Here's a preview of my next article on LifeHealthPro.com: The Honorable David Walker, the former Comptroller General of the Federal Government once wrote a CNN op-ed entitled Why Your Taxes Could Double.  In this article he laid out the case that,...

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Our New Website pozmarketing.com is Now Live!

November 3, 2016
We are happy to announce that our new website pozmarketing.com is now live!  This is the site from which you can access our member portal, our free power of zero video series and our boot camp registration page.  

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The Antidote to Online IUL Criticism: Look Before You LIRP

October 6, 2016
Did you know that 90% of your clients will research the IUL on the internet before ever placing their policies in force?  Here’s the problem:  much of what they’re going to find will conflict with everything you’ve told them about...

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Register for My FREE Power of Zero Boot Camp on November 4th!

September 20, 2016
On November 4th, I will be conducting a FREE “Power of Zero” boot camp in Milwaukee, Wisconsin.  During this all-day event, I will be discussing the following: Our university-based workshop “The Changing World of Retirement Planning”.  This workshop is the basis...

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National Geographic “Adventurer of the Year” Andrew Skurka Opines on The Power of Zero

August 19, 2016
Just happened upon this great review of The Power of Zero on the blog of the 2007 National Geographic "Adventurer of the Year" and backpacking icon Andrew Skurka. Check it out here.  Learn more about Andrew Skurka here. Life is full...

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Excerpts from David Walker’s Recent NAIFA ClientCast (and my comments)

August 15, 2016
I had the honor and pleasure of sitting in on the recent NAIFA ClientCast featuring David Walker, former Comptroller General of the Federal Government and wanted to share a few excerpts as well as my commentary: “Taxes are going up.”: ...

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Great News! Look Before You LIRP Now Available on CD!

August 11, 2016
Stuck in traffic much?  Haven't had time to sit down and read Look Before You LIRP?  Well, I have great news!  Look Before You LIRP is now available on CD only at lookbeforeyoulirp.com!  I hope you enjoy it!  

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You’ve Heard of The Power of Zero, but How About The Power of 28?

July 27, 2016
My latest article on LifeHealthPro.com: When Shifting Assets, Consider the Power of 28 For those who have read my book The Power of Zero, it’s easy to guess my favorite tax bracket in retirement:  zero percent.  Why?  Because if tax rates double...

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My Latest Article: Not All Life Insurance Loan Provisions Are Created Equal

July 14, 2016
Not All Life Insurance Loan Provisions Are Created Equal In my recently released book Look Before You LIRP, I make the case that starting a life insurance retirement plan is a long-term proposition, and not a decision to be undertaken haphazardly. ...

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I’ll Be Contributing to LifeHealthPro.com Twice a Month!

July 7, 2016
Starting this month, I'm going to be a regular, twice-monthly contributor to lifehealthpro.com for life insurance.  If you want to learn more about the strategies I talk about in The Power of Zero and Look Before You LIRP, make sure...

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Look Before You LIRP Now Available on Kindle

June 29, 2016
I'm happy to announce that the kindle version of Look Before You LIRP is now available on Kindle for $9.99.  To order your copy, click here.

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Get a FREE Copy of “Look Before You LIRP” for Writing an Amazon Review!

June 26, 2016
I'm offering a FREE copy of my recently released book Look Before You LIRP in exchange for a fair and honest review of it on Amazon.  Click here to submit your review.  After submitting your review, email your shipping address to my...

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Today We’re Launching “Look Before You LIRP”, Follow-up to “The Power of Zero”

June 14, 2016
I need your help!  Today we’re launching Look Before You LIRP, my follow-up to the #1 Amazon bestseller, The Power of Zero.  My hope is that you’ll buy a copy today and help drive it to #1 on Amazon under...

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Follow-up to The Power of Zero Launches on Wednesday, June 15th!

June 13, 2016
I'm proud to announce that my follow-up to The Power of Zero, Look Before You LIRP, launches this Wednesday, June 15th.  On launch day, I hope you'll buy a copy on Amazon as we hope to drive it to #1...

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My Next Book “Look Before You LIRP” Coming Next Month!

May 8, 2016
The follow-up to my bestselling book The Power of Zero will be launching next month!  I've titled it Look Before You LIRP.  The front cover and back cover description can be found below.  Stay tuned for more details!   In his bestselling...

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Huge Announcement Coming on Monday Regarding My New Book!

May 6, 2016
Stay tuned Monday for a huge announcement about my follow-up book to The Power of Zero!

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The Latest from David Walker on Our Nation’s Crippling Debt Load

January 4, 2016
Here is former Comptroller General of the federal government David Walker's latest editorial on the fiscal state of the Union.  Among other things, he questions the sustainability of our current debt load should interest rates rise (and it's already begun!)....

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Black Friday Power of Zero Sale Starts Today!

November 25, 2015
Happy Thanksgiving!  Between now and 11:59 p.m CST on Friday, November 27th, you can buy the #1 Amazon best-seller The Power of Zero at the following REDUCED bulk rates with FREE SHIPPING! 20-49       $12.45 each 50-99      ...

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My Latest Article: Life Insurance as Long-Term Care — Doing Double Duty

November 24, 2015
What if your clients could protect their estate from a long-term care event without all the heartburn of traditional long-term care insurance?  My latest article tells you how. To get The Power of Zero on CD or in bulk discounts, go...

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For Power of Zero Updates, Follow Me on Twitter! @mcknightandco

November 17, 2015
If you're looking for updates on articles I've written, tax-free planning strategies, marketing approaches and Power of Zero events, follow me on twitter today! Simply go to this link, log into your twitter account and follow me!   To get The Power of...

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Visualizing Our National Debt (video)

November 4, 2015
Ever wonder what our national debt would look like when stacked up as $100 bills?  This video is eye opening because the narrator discusses not only our national debt, but the unfunded obligations for Social Security, Medicare, and Medicaid, which...

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My Latest Article: “The Top 10 IUL Myths and How to Debunk Them”

October 26, 2015
My latest article on LifeHealthPro.com entitled "The Top 10 IUL Myths and How to Debunk Them" can be found here.  This article will appear in National Underwriter Magazine in November in a more abbreviated form entitled "The Top 5 IUL...

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Do Roth Conversions Satisfy Required Minimum Distributions?

October 6, 2015
When advisors assist their clients in repositioning their assets from tax-deferred to tax-free, the following question sometimes arises:  If my client does a Roth Conversion, does that count towards the Required Minimum Distribution?  The short answer is no. Let me illustrate...

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Illinois a Microcosm for What’s to Come in the U.S.

September 22, 2015
Bolstered by the testimony of David Walker, Lawrence Kotlikoff and others, I have long maintained that the United States is on an avoidable path to fiscal insolvency.  Every year that goes by where Social Security and Medicare aren't reduced by...

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The Power of Zero just hit 99 reviews on Amazon! A prize for whoever writes the 100th!

August 6, 2015
The Power of  Zero just hit 99 reviews on Amazon!  I will send a free copy of The Power of Zero to whoever writes the 100th review.  Reviews can be submitted here.  Thanks for all your support! Don't forget, The Power...

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The Power of Zero now on CD!

August 3, 2015
If you're looking to master the Power of Zero marketing paradigm, there's no better way than by listening to it on CD in your car.  The CD is now available only at thepowerofzerobook.com.  Also, don't forget that this is the only...

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New Banners Showcasing The New Power of Zero Website and Marketing Program!!

July 8, 2015
        We'll be unveiling these banners in meetings in Phoenix, Las Vegas and Chicago over the next few weeks.  The banner on the left showcases the new (and only) website where The Power of Zero book can be bought in...

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The Power of Zero Bulk Discounts Now Available Only Through thepowerofzerobook.com

July 8, 2015
As of today, I will no longer be offering bulk discounts for The Power of Zero through Amazon.  To continue to get bulk discounts simply purchase your books on www.thepowerofzerobook.com.  The bulk discounts are as follows: 1 to 19 books:  $14.95 each 20 to...

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